Editorial and Medical Content Policy

Dental content can influence health decisions. Our editorial policy is designed to keep education, commercial relationships, and clinical decision-making clearly separated.

Evidence and sourcing

For health claims, we prioritize primary and authoritative sources such as U.S. government health agencies, recognized professional organizations, and peer-reviewed research when appropriate. We do not treat anonymous marketing claims or unsourced competitor pages as evidence.

No diagnosis by article

Articles describe common possibilities and the kinds of issues a dental professional may evaluate. They do not diagnose a reader. Similar symptoms can arise from different conditions, and treatment decisions require an individual clinical assessment.

No fabricated firsthand experience

We do not invent patient testimonials, claim to have personally used a dental service when we have not, or create fictitious dentists, prices, success rates, office hours, or appointment availability.

Commercial transparency

Dental Office 365 may be compensated when callers connect with dental providers. That commercial relationship does not change our responsibility to avoid treatment promises or misrepresenting the site as the dental practice providing care.

Corrections and updates

Material factual errors should be corrected when identified. Topics that depend on changing guidance or programs should be reviewed periodically, with preference for current primary sources.

How we handle treatment claims

We avoid language that tells a reader they “need” a procedure based on a symptom alone. Where a treatment is discussed, the page should explain the purpose of the procedure, common reasons it may be considered, meaningful alternatives, and the fact that a dental examination is needed to determine suitability.

How we handle cost claims

Dental pricing is unstable and location-dependent. We do not publish a single nationwide price as if it applies to every dentist. When cost content is expanded, it should identify the date and source of any figures, explain what may be excluded from the estimate, and distinguish provider fees from insurance benefits.

How we handle emergencies

Commercial conversion never overrides safety. Pages about pain, infection, swelling, trauma, or bleeding should identify situations in which emergency medical care may be more appropriate than a dental call. The site should not direct a potentially life-threatening emergency toward a dental connection call without clearly providing that warning.

Internal linking standard

Links should help readers move to a genuinely useful next destination: problem to treatment, treatment to cost considerations, and informational intent to dentist-finding intent when appropriate. We avoid inserting the same keyword-rich link into every paragraph or linking every page to every other page.